Why cookies need to be packed in metal cookie tins?

2022-07-26

The carton packaging is relatively cheaper, and the higher-end tin packaging is relatively more expensive. In terms of market share, cookies packed in tin boxes are more popular with consumers. So why are cookies more popular in tin boxes?

Cookies are a kind of biscuit food originated from the West. The English name is Cookie. It was later spread from Hong Kong to the mainland and translated into cookies from Cantonese. Cookies are very popular among young people and children because of their non-dry taste, crisp and refreshing taste. The most famous is Danish cookies. Common cookie packaging is divided into two types: carton packaging and tin box. The carton packaging is relatively cheaper, and the higher-end tin packaging is relatively more expensive. In terms of market share, cookies packed in tin boxes are more popular with consumers. So why are cookies more popular in tin boxes?

The first reason is that most of the cookie positioning is relatively high-end, and the tin box is needed to improve the product grade, and the pattern printed with tinplate is brighter and brighter than the carton, making the products on the tin box more realistic and allowing consumers to see There will be appetite, which can arouse consumers' desire to buy.

The second reason is that most of the cookies are imported food, even if they are domestically produced, they need to be transported over long distances. Cookies are fragile. If improperly protected, they can easily be crushed during transportation, which affects consumers’experience. The tinplate box can prevent cookies from crushing. Because the compression resistance of the iron box is far better than that of the paper box, it can protect the cookies from damage during transportation.

The third reason is that cookies are biscuit foods, which are characterized by crispness and crispness, so they have high requirements for moisture resistance, and iron boxes can do this well. The air tightness of the iron box is better than that of the paper box, and it is not afraid of moisture. After being damp, the iron box itself will rust at most, which will not affect the cookies inside. If it is a carton, when wet, the carton will become soft and lose its function of protecting cookies.

Therefore, the use of tin boxes for cookies is better than that of paper boxes in terms of grade and protection of the contents.